What Is Search Engine Optimization?

Search engine optimization or SEO as it is also popularly known, is an extremely critical aspect for any online business that wants to succeed on the World Wide Web today. To put it in simple terms, search engine optimization aims at increasing the number of visitors that visit a website or a particular web page through search engines like Google, Yahoo or MSN. SEO specifically targets free online traffic rather than paid or direct traffic.

There are many ways in which search engine optimization can be done. One such method is to use pay per click advertising campaigns to generate traffic. However, even this method has its limitations. For example, one cannot easily restock his inventory because people who click on the advertisements do not usually buy anything. In effect, all the clicks translate into nothing.

Another way of search engine optimization that can generate significant organic traffic is to write and submit content to directories. However, submitting to directories does take some time and there is also the risk of duplicate content being uploaded onto the same website.

If duplicate content is found on the same website, then both the articles are considered as spam. Consequently, the ranking of the original article is immediately reduced and it will, thus, most likely not be included in the search engine results. SEO professionals also utilize search engine optimization techniques to improve the visibility of websites on the social media platforms.

What Search Engine Optimization Is And How It Helps Your Site

Search Engine Optimization (SEO) is a simple yet effective technique which determines the fate of a particular website or web page in the World Wide Web. SEO targets free, unpaid traffic and not direct traffic from search engines like Google. If a person searches for any keyword using search engines like Google or Yahoo, chances are that the search results will show hundreds or thousands of websites that compete for the keyword, resulting in the website being buried deep into the pages of the search results. This means that even if a person does a thorough keyword research for a particular product, idea or service on the Internet, chances are that the website may not be found amongst the first few pages of search results generated because of poor optimization practices.

  • To get a high ranking in search engines, you need to make sure your website contains relevant keywords or key phrases.
  • These keywords or key phrases should be in the title tag, headings, description, keywords and Meta tags.
  • Your web pages also need to contain Meta tags with the right keywords in the title and body. The content in your website should also be written in a manner that it matches the target audience.
  • Content is very important as it determines how popular your website will be, how quickly your site will be visited and how many people will end up in your site.

In order to get high search engine optimization rankings, you must have a detailed website plan that outlines every element of your website. These elements include the text, the headings, category, tags, description and keywords or key phrases. The layout of a website is also dependent on the ranking factors. Web designers can improve the appearance of your web page by making the text look better, changing the background color, using different fonts and backgrounds, using images instead of text, using tables instead of plain spaces, and by making the layout consistent.

While the basic purpose of a website is to provide information and to provide links to other websites, SEO works with these factors so that your website will be found by as many people as possible.